This includes non-mobile website versions and is a complete reversal of how things used to be.Īs a consequence, if your site loads slowly on mobile, it will take down your search rank as a whole, not just in mobile search. That means, websites rank according to the performance of their mobile presences, not desktop sites. The latter is even more important since Google has since switched to a mobile-first index to adjust to modern web usage. This has been official policy since 2010 and extends to mobile since 2018. Decreases Search Rank (Less Organic Traffic)īecause visitors care about site speed, so does Google when ranking websites. Pair that with the fact that more people use mobile devices than desktop devices to surf the Internet these days and that users are very fussy about site speed and you will understand the need to make website performance a priority.ģ. Like bounce rates, the effect is especially visible on mobile, which tends to be slower. There are many more case studies like that around the web. Every reduction of page loading time by 100 ms grew incremental revenue by up to 1%Īnother example is Simyo, who experienced a loss of 25% of conversions for a one-second increase in page loading time.Every one second of site speed improvement increased conversions by up to 2%.
Similarly, Walmart learned that the faster their pages, the more likely visitors were to make a purchase: Especially on mobile, the slower your site, the more likely it is that visitors will bounce according to a Google study. After all, what’s a few more seconds? Don’t people have time anymore? Turns out they really don’t.Ī slow-loading website pushes people to abandon it.
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